"Absinthia Vermut has a head for business and a taste for absinthe."
This is me happily talking about my absinthe at an event. Photo by Chuck Revell
Beyond ambition and passion, it takes patience and resilience to grow a profitable business. Learning to stick with what you start for the long-term is rewarding and challenging. I'm proud of what I started with Absinthia's Bottled Spirits and excited about where my company is going.
I also know what it's like to be dismissed or assumed less credible because I am a woman business owner. I'll never forget the hotel GM who said to me, "Aww, you started a little business!" It felt very condescending when I am here to be taken seriously. Launching an alcohol brand in the US is perhaps one of the hardest things to do, and his comment made me feel absolutely dismissed.
All those moments showed me that the stronger I stand in my confidence and the harder I believe in myself, the more I am taken seriously. I think this is essential for anyone, and especially women, who run their own companies.
And sometimes, it's just nice to be recognized for your efforts! Like being featured in a great article about women business leaders. I hope you take the time to read the whole article and others from this fascinating series.
Read the full article Here